The jacket is part of a special clothing line for cyclists and is the very first piece of clothing in the world to have Google Jacquard technology woven into the fabric. After linking the details of your smartphone to the jacket via a Google account, just one swipe or touch will let you play music, pause it, turn it up or turn it down. You can also handle phone calls and text messages simply by touching your sleeve. And you no longer need a screen for navigating while out riding your bike. This jacket with swag is already available in (online) shops and costs around 350 dollars.